How America Drinks™

Who Drinks More: Chiefs Fans or Taylor Swift Fans?

Chiefs and Taylor Swift fans are going head-to-head... so we're measuring them BAC-to-BAC.

Travis Kelce and Taylor Swift's budding romance has been pitting "cranky NFL fans" and Swifties against each other.

At BACtrack, we decided to add to the conversation in the best way we know how - through measuring BAC (blood alcohol content) levels.

As part of our How America Drinks™ series, our analytics team examined data from people using BACtrack smartphone breathalyzers. We analyzed 28,000 unique breathalyzer readings taken across the US to help us answer: Who drinks more - Kansas City Chiefs fans or Taylor Swift fans?

Short answer: Taylor Swift fans drink more.

How did we measure fans' BAC levels?

And what else did we find?

... and Taylor Swift supporters alike.

So, while the social media wars rage on... the BAC battle, at least, has already been decided.

Methodology

2023-2024 NFL Season Data

  • Data for 2023-24 NFL Season component of the How America Drinks Report was collected anonymously from users of the BACtrack app, which syncs with smartphone compatible BACtrack breathalyzers. Data used in this report was collected from U.S. users who opted into sharing their data by activating the BACtrack App data storage, having location services turned on, and allowing the BACtrack app to access their smartphone’s Bluetooth. 
  • Over 28,000 unique BAC tests were reviewed for this report. 
  • To identify where fans of each NFL team are located, we utilized a map of NFL fan allegiance using Twitter data created by Matt Sorenson in order to associate BAC results with NFL teams across the country.
  • Data represents positive BAC readings. Regular season game data represents unique BAC tests collected anonymously at 6AM the day of game to 6AM the day after the game. 
  • Each team’s specific game schedule was used for their respective fans’ data. Regular season 2023-24 NFL games ran from September 2023 to January 2024.
  • This data does not represent data from all users.

Taylor Swift Eras Tour Concerts

  • Data for the Taylor Swift Eras Concert Tour component of the How America Drinks Report was collected anonymously from users of the BACtrack app, which syncs with smartphone compatible BACtrack breathalyzers. Data used in this report was collected from U.S. users who opted into sharing their data by activating the BACtrack App data storage, having location services turned on, and allowing the BACtrack app to access their smartphone’s Bluetooth.
  • Over 500 unique BAC tests were reviewed for this report. Data represents positive BAC readings. 
  • Swift’s concerts represent unique BAC tests collected anonymously from 6PM the day of the first concert night to 6PM the day of the last concert night (48 hours of data for each concert). 
  • Swift concerts utilized in this report are from March 2023 to August 2023. 
  • This data does not represent data from all users.

COMING SOON!

How America Drinks™: Super Bowl LVIII Report

Smartphone Breathalyzers